The world is in motion and we’re in motion too. Motion means change and change is exciting. More and more people across the globe are calling their own values into question and thinking about how they could live more aware lives.
At BMW i, this change in mindset has led to a new era in which, for the first time ever, vehicles are developed from the ground up with sustainable mobility in mind. It is proof that responsibility and driving pleasure complement one another to perfection. It’s time to lead by example. And experience a new form of driving pleasure.